Topic:"Appliance Retirement" in M09096

Marketing Strategy The marketing strategy for Appliance Retirement will focus on enhancing a customer's quality of life through non-energy benefits (convenient, hassle-free pick up and recycling) with the rebate promoted as a secondary mes...

AI summary The marketing strategy for Appliance Retirement emphasizes non-energy benefits (convenience, recycling) with rebates as a secondary message, using digital, social media, and out-of-home campaigns. Instant Savings aims to boost energy-efficient product purchases via in-store promotions, media, and cross-program outreach. Both strategies target increased participation across Nova Scotia.

Assumptions When tracking savings and expenditures, ENS includes appliance replacements (which are delivered through the HomeWarming service) within the Appliance Retirement program component, however the low income participation is calcul...

AI summary ENS includes appliance replacements (via HomeWarming) in the Appliance Retirement program but calculates low-income participation differently. Replacements are exclusively low-income, while retirements assume low-income Nova Scotians participate at 10% the rate of the general population, per a local expert estimate.

Appliance Retirement • Incremental measure costs in Appliance Retirement reflect EfficiencyOne's costs to pick- up retired appliances and recycle them (via a contracted party). Incentive costs are modelled as the sum of the aforementioned...

AI summary EfficiencyOne's Appliance Retirement program models incremental measure costs as the sum of appliance pickup and recycling expenses plus participant incentives, resulting in modeled incentives exceeding measure costs. The ratio reflects this modeling approach, as outlined in E1's response to the Industrial Group.

Program Delivery The Residential Efficient Product Rebates program uses both a self-serve and turn-key delivery approach to help residential customers make smart energy choices through the retirement and/or replacement of inefficient appli...

AI summary The document outlines three program delivery models under Nova Scotia's energy efficiency initiatives: self-serve/turn-key approaches for residential rebates, delivery agent models for appliance retirement, and retailer engagement strategies for instant savings. These methods aim to promote energy-efficient appliance adoption and retailer participation.

Marketing Strategy The marketing strategy for Appliance Retirement will focus on enhancing a customer's quality of life through non-energy benefits (convenient, hassle-free pick up and recycling) with the rebate promoted as a secondary mes...

AI summary The marketing strategy for Appliance Retirement emphasizes non-energy benefits (convenience, recycling) with rebates as a secondary message, using digital, social media, and out-of-home campaigns. Instant Savings aims to drive in-store purchases of energy-efficient products through point-of-purchase materials, media promotions, and cross-program outreach to reduce price barriers and improve home efficiency.

6 4.1.1 Overview 3 5 7 The Residential Efficient Product Rebates program provides residential customers access to financial incentives for consumer products through retail channels and to retire and/or replace old inefficient appliances. T...

AI summary The Residential Efficient Product Rebates program offers financial incentives for energy-efficient appliances through two components: Appliance Retirement (removing old appliances and providing replacements for low-income customers) and Instant Savings (point-of-sale rebates at retail stores). The program partners with retailers and uses in-store events to promote energy efficiency.

ipality and Cape Breton Regional Municipality in 2010, it expanded to the entire province in 2011. The program DATE FILED: February 28, 2019August 27, 2019 Page 28 of 100 In 2009, NS Power offered a DSM program offering instant rebates pro...

AI summary The Appliance Retirement program, initially launched by NS Power in 2009, transitioned to Efficiency Nova Scotia in 2010. It expanded provincewide in 2011, introduced pilot projects in 2012, and integrated with HomeWarming in 2015. The program offers rebates for retiring inefficient appliances, with evolving incentives including Air Miles rewards (2012-2014) and expanded appliance categories.

4.1.1 Overview The Residential Efficient Product Rebates program provides residential customers access to financial incentives for consumer products through retail channels and to retire and/or replace old inefficient appliances. The Resid...

AI summary The Residential Efficient Product Rebates program offers financial incentives for retiring inefficient appliances and purchasing energy-efficient products. It includes Appliance Retirement (removing old appliances and providing replacements for low-income customers) and Instant Savings (point-of-sale rebates via retailers). EfficiencyOne partners with retailers to promote energy efficiency through in-store events and product demonstrations.

Program Delivery The Residential Efficient Product Rebates program uses both a self-serve and turn-key delivery approach to help residential customers make smart energy choices through the retirement and/or replacement of inefficient appli...

AI summary Nova Scotia Power (NSP) employs multiple delivery models for its energy efficiency programs. The Residential Efficient Product Rebates program uses self-serve and turn-key approaches. The Appliance Retirement program utilizes delivery agents for appliance management, while the Instant Savings program engages delivery agents to recruit retailers and provide training on energy-efficient products.

Marketing Strategy The marketing strategy for Appliance Retirement will focus on enhancing a customer's quality of life through non-energy benefits (convenient, hassle-free pick up and recycling) with the rebate promoted as a secondary mes...

AI summary The marketing strategy for Appliance Retirement emphasizes non-energy benefits and targeted advertising to increase appliance retirements. Instant Savings aims to drive customer engagement with energy-efficient products through in-store promotions and media campaigns. Both programs use digital, social media, and traditional channels to boost participation across Nova Scotia.