Topic:"Market Transformation" in M09096

16 Maintaining Business Relationships and Maintenance of Market Presence 17 18 Maintaining the business relationships and market presence that EfficiencyOne has 19 developed over the years is critical to the continued success of DSM in Nov...

AI summary Maintaining EfficiencyOne's business relationships and market presence is critical for Nova Scotia's DSM success. The Preferred Plan balances existing programs with new initiatives, ensuring stable market conditions and partnerships with distributors, retailers, and contractors through programs like Residential Efficient Product Rebates and BNI Efficient Products Rebate. Marketing and training initiatives further strengthen these relationships.

Figure 1: Development Process for the 2020-2022 DSM Resource Plan 10 11 The Preferred Plan was developed with an emphasis on producing achievable costeffective results that balance long-term requirements for energy and system-peak demand s...

AI summary The 2020-2022 DSM Resource Plan's Preferred Plan prioritizes achievable, cost-effective outcomes balancing long-term energy and system-peak demand savings through a balanced portfolio approach. Emphasis is placed on harmonizing energy efficiency, conservation, and demand-side management strategies within regulatory frameworks.

Preferred Resource Plan is the mid-level of DSM from Navigant's DSM Potential Study.[4](#page-86-0) 19 This 20 level of energy and capacity savings informed the development of the Preferred Plan. 21 22 EfficiencyOne's Preferred Plan propos...

AI summary The Preferred Resource Plan, based on Navigant's DSM Potential Study, aims to achieve annual energy savings aligned with the IRP's goals. EfficiencyOne emphasizes moving toward these savings, ensuring cost-effective, equitable portfolio design with diverse energy solutions, broader market accessibility, and system-peak reduction benefits.

4 Modelling 5 6 The "Model" is a DSM portfolio design tool used to inform EfficiencyOne's DSM 7 Resource Plans. EfficiencyOne engaged Navigant Consulting to provide its ProCESS 8 short-term DSM planning tool for these purposes. 9 10 Naviga...

AI summary EfficiencyOne transitioned from the ELRAM model to Navigant's ProCESS tool for short-term DSM planning. ProCESS offers improved modeling structure, portfolio optimization, and faster output generation compared to ELRAM. The model uses input data like line loss factors, customer rates, and measure technical details to optimize DSM portfolios for the 2020-2022 Preferred Plan.

Target Market The Existing Residential program serves all types of residential dwellings in Nova Scotia. These include single detached homes, semi-detached homes/duplexes, townhouses, mobile/mini homes, rental housing, and other multi-fami...

AI summary The Existing Residential program in Nova Scotia targets all residential dwelling types, including single-detached homes, semi-detached homes, townhouses, mobile homes, rental housing, and multi-family residences like apartments and condominiums.

Market Barriers - Barriers to participating in the Existing Residential program include: - Affordability lack of financial resources to cover upfront costs (product/equipment, installation, energy assessments). - Awareness lack of informat...

AI summary The document outlines barriers to participation in the Existing Residential program, including affordability, awareness, and lack of resources. Split incentives, where landlords don't cover utility costs, also hinder energy efficiency upgrades.

- EfficiencyOne's 2020-2022 Enabling Strategies will include: - Education and Outreach; - Development and Research; and - Other Enabling Strategies (Efficiency Trade Network, Codes and Standards and Regulatory Affairs). - Enabling Strategi...

AI summary EfficiencyOne's 2020-2022 Enabling Strategies include education and outreach, development and research, and other strategies such as the Efficiency Trade Network, Codes and Standards, and Regulatory Affairs. The objectives of these strategies are to increase awareness of DSM programs, evolve them through innovation, and drive market transformation.

- 2008 "Technology and Policy; Getting it Right," Solar Power International: Invited panel speaker. San Diego, California. - 2008 Solar Market Transition in New Jersey: Promise and Progress towards Sustained Growth . Solar 2008, American S...

AI summary A series of presentations from 1997 to 2008 on solar energy, renewable energy markets, and efficiency programs, including topics like photovoltaics, market responses, and industrial energy efficiency. Events include conferences by American Solar Energy Society, ACEEE, and United Nations Industrial Development Organization.

GLENN REED, PRINCIPAL - Association of Energy Services Professionals (AESP). Lead trainer for AESP's DSM 101 workshops in NY, KS, IL, WA, and NC. Developed or co-developed Residential and C&I Technology, Cost-effectiveness, and Program Pla...

AI summary Glenn Reed's expertise includes leading AESP's DSM training, managing a residential code study for Massachusetts BBRS, and overseeing NEEP's market transformation initiatives. His work spans energy efficiency program development, code impact analysis, and regional market transformation efforts.

We change the way people use energy™ Date Filed: March 29, 2019 NS Power IR-15 Attachment 1 Page 30 of 206 behaviour becomes standard practice, and savings can be attributed to Codes and Standards rather than claimed through incentive prog...

AI summary The text discusses market transformation in energy efficiency, defining it as a strategic process to change market behavior by removing barriers and accelerating the adoption of cost-effective energy efficiency as standard practice. It emphasizes that incentives may eventually become unnecessary as energy-efficient behavior becomes the norm.

ion without the need for intervention. The market transformation process can be illustrated using the following technology adoption curve: Figure 1: Technology Adoption Process 9 For utility or government-sponsored energy efficiency progra...

AI summary The text discusses the market transformation process in energy efficiency programs, focusing on the technology adoption curve and the role of financial incentives during different stages of technology diffusion, particularly during 'The Chasm' and the early to late majority periods.

Market and Impact Evaluations When choosing the market and impact evaluation activities to be conducted for 2018, Econoler considered the research themes that required deeper analysis and those that were fully addressed by previous evaluat...

AI summary Econoler reduced market and impact evaluations for Home Energy Assessment, Small Business Energy Solutions, and Efficient Products Installation in 2018 due to minimal changes since 2017, using prior data instead of conducting new assessments. Other program components had full evaluations.

5 MARKET EVOLUTION Since the 2017 evaluation, market indicators were analyzed and monitored for three distinct measures in three distinct program components to identify when various program component offerings should be adapted or removed....

AI summary Since 2017, market indicators for three program components—Instant Savings, Business Energy Rebates, and Green Heat—have been analyzed to assess market evolution and determine when program offerings should be adapted or removed based on trends in free-ridership, market share, and prices.

10.3 Market Evolution Summary Rosenburg and Hoefgen (2009) made recommendations on market transformation program planning and suggested analyzing certain factors, as outlined in Table 45 below, to identify whether programbased support shou...

AI summary Rosenburg and Hoefgen (2009) recommended analyzing specific factors to determine if program-based support should be withdrawn or reduced due to changes in the market, as outlined in Table 45.

9.3 Market Evolution Summary In their recommendations on market transformation program planning, Rosenburg and Hoefgen (2009) identify a number of factors, presented in Table 36 below, to be analyzed to identify whether program component s...

AI summary This section discusses market transformation program planning, referencing Rosenburg and Hoefgen's 2009 recommendations on factors to analyze when considering whether to withdraw or reduce program component support due to market changes.

In their recommendations on market transformation program planning, Rosenburg and Hoefgen (2009) identify a number of factors, listed in Table 26 below, to be analyzed to identify whether program support should be withdrawn or reduced in l...

AI summary Rosenburg and Hoefgen (2009) recommend analyzing several factors in Table 26 to determine whether program support should be withdrawn or reduced due to changes observed in the market.

E. Evaluation of Market Transformation/Market Evolution Evaluation of market transformation 12 has two parts. First, analysis of resource acquisition programs that, over time, develop market effects that develop into possible market transf...

AI summary The evaluation of market transformation includes analyzing programs that develop market effects over time and those designed explicitly for transformation. Econoler's 2018 analysis of three Efficiency Nova Scotia measures (LED lamps, commercial lighting, and mini-split heat pumps) is deemed adequate. However, new construction programs like Passive House were not analyzed due to cost constraints and limited funding, though innovation in this area is noted.

2. Instant Savings Instant Savings is administered by Efficiency Nova Scotia as an in-store discount program for energy-efficient products. 32 The program is implemented through a delivery agent and participating retailers throughout Nova...

AI summary Instant Savings, administered by Efficiency Nova Scotia, is an in-store discount program for energy-efficient products. The 2018 evaluation showed savings exceeded goals, with successful diversification to new products. Recommendations include a socket study and continued monitoring of LED market indicators. The evaluation followed the Uniform Methods Project protocol.

4. Green Heat The Green Heat Program focuses on replacement and supplementation of heating systems by installation of equipment that uses fuel derived from renewable resources. The new equipment may either fully replace or supplement exist...

AI summary The Green Heat Program in Nova Scotia incentivizes renewable heating systems, including biomass, solar, and heat pumps. Econoler evaluated the program through data analysis, site visits, and surveys, recommending improvements to tracking sheets and continued monitoring of barriers to high-efficiency heat pump adoption. The federal Low Carbon Economy Fund (LCEF) and Nova Scotia Power's on-bill financing support the initiative.

Q. Can you put the current U.S. EE market in perspective? A. Yes. I have created a bar graph of 2017 net incremental savings by state (as well as the District of Columbia) as a percentage of 2016 sales. The data underlying the graph are fr...

AI summary The U.S. EE market's 2017 net incremental savings by state, as a percentage of 2016 sales, are analyzed using ACEEE's 2018 Scorecard. Higher savings percentages correlate with higher spending, while lower percentages indicate lower spending. Data is visualized in a bar graph and Table 8 of the ACEEE report.

AUCTIONS & PROCUREMENT Advised New York State Energy Research & Development Authority on the design and procurement of the first round offshore wind solicitation in downstate New York. Advised New Jersey Board of Public Utilities on the de...

AI summary The document details advisory and procurement services in energy sectors across multiple U.S. states, including offshore wind solicitations, capacity agreements, transmission studies, and regulatory support. Key activities include serving as an Independent Evaluator, managing procurements, and providing technical and legal testimony for utilities and regulatory bodies.

2002. "2002 Outlook on Gas Supply and Deliverability," INFOCAST, Boston, January 2002. "Build vs Buy: An Assessment of Meeting End-User Electricity Requirements, Power Economics," July/August 2001. "Technical Assessment of New England's Na...

AI summary The document lists industry presentations and publications from 1995 to 2002, focusing on energy markets, power generation, and utility industry transitions. Key entities include INFOCAST, ISO-NE, U.S. Department of Energy, and NEPOOL, addressing topics like natural gas procurement, merchant power valuation, and competitive utility transitions.

Bundling, cross-promotion Some measures can provide access to customers which may then lead to more in-depth and comprehensive projects, e.g., a customer may participate in Instant Savings and purchase a programmable thermostat, which may...

AI summary The text discusses how bundling energy efficiency measures, such as Instant Savings and Home Energy Assessment, can lead to more comprehensive customer projects. Diverse measure options allow customers to bundle them based on needs, increasing overall project savings.

New, innovative, and specialized measures For measures with low uptake, it is difficult to properly characterize the measure since EfficiencyOne only has a small sample of historical projects to extract information from. However, continuin...

AI summary EfficiencyOne faces challenges in characterizing low-uptake measures due to limited historical data but continues offering them to assess potential and costs. Specialty measures address sector-specific needs, particularly in Business, Non-profit, and Institutional sectors. Emerging technologies like heat pump water heaters and advanced lighting design benefit from early adopter incentives, driving market transformation and cost reductions.

2.9 Transitioning to Market Transformation EERAM recognizes that a program administrator‐sponsored DSM program measure reaches a point where it can be considered part of a transformed market. This market transformation point is estimated w...

AI summary EERAM's model identifies a Market Transformation Point (MTP) where DSM programs shift from direct incentives to market-wide impact. Post-MTP, administrative and incentive costs are removed, but avoided costs are still claimed. Market penetration increases, and benefit/cost tests assume no further costs after transformation.

Market Assessment Approach The industry practice in developing market characterizations for demand‐side management (DSM) assessments and baseline forecasts has been to use, where needed, data from secondary sources such as Statistics Canad...

AI summary The market assessment approach for Nova Scotia's demand-side management (DSM) uses secondary data sources like Statistics Canada, supplemented by local data from Efficiency Nova Scotia Corporation (ENSC) and Nova Scotia Power, Inc. (NSPI). Key data include the 2009 Residential Baseline Study and 2011 Residential Socket Study.

IMPACT OF INCENTIVE PROGRAMS Policy has a significant impact on solar demand, as highlighted earlier by the notable increase in solar installations in 2018 after the launch of the SolarHomes program. In this section, we assess the impact t...

AI summary The document analyzes how incentive programs influence Nova Scotia's residential solar PV market, referencing the SolarHomes program's 2018 success. It outlines scenarios for future incentives, emphasizing the need to balance short-term market growth with long-term sustainability through gradual incentive reductions to avoid boom-and-bust cycles.

EMERGING TECHNOLOGIES In this section, we assess the potential for the solar industry to engage in business activities related to emerging technologies; namely battery storage and Electric Vehicles (EVs). For each of the two technologies,...

AI summary The section evaluates the solar industry's potential in battery storage and EVs, assessing market size and industry readiness based on survey responses from industry participants. Key focus areas include technological adoption, market scalability, and industry preparedness for emerging technologies.

Market Barriers Barriers to participating in the Efficient Product Rebates program includes: - Affordability: The cost difference between efficient products and less efficient products can create a participation barrier. - Awareness: Some...

AI summary The Efficient Product Rebates program faces barriers including affordability, awareness, short decision periods, lack of trust, and lack of information. These issues hinder participation in energy-efficient product initiatives.

Target Market The target market is comprised of Nova Scotia residents and builders who are building a new home in Nova Scotia.

AI summary The target market includes Nova Scotia residents and builders constructing new homes within the province. This definition focuses on individuals and entities directly involved in new residential construction in Nova Scotia.

Marketing Strategy The strategic marketing focus is to enhance relationships with the distributor network. The marketing strategy will be aligned by customer segment or vertical. Key messages will focus on non-energy benefits as well as wa...

AI summary The marketing strategy focuses on enhancing distributor relationships through segment-aligned messaging emphasizing non-energy benefits and rebates. EfficiencyOne will collaborate with ETN and partners using tactics like industry presentations, targeted marketing, and distributor training to promote program participation.

- EfficiencyOne's 2020-2022 Enabling Strategies will include: - Education and Outreach; - Development and Research; and - Other Enabling Strategies (Efficiency Trade Network, Codes and Standards and Regulatory Affairs). - Enabling Strategi...

AI summary EfficiencyOne's 2020-2022 Enabling Strategies focus on education, innovation, and market transformation through initiatives like the Efficiency Trade Network and regulatory affairs, aiming to enhance long-term participation in DSM programs.

Education and Outreach The objective of Education and Outreach activities is to increase program participation by effectively communicating what energy efficiency is and how it positively affects the lives of Nova Scotians. Education and O...

AI summary Education and Outreach aims to boost energy efficiency participation in Nova Scotia by promoting its benefits. While 71% of residents agree energy efficiency improves quality of life (2018), only 30% take action, indicating a gap. Strategies from 2020-2022 will build on EfficiencyOne's efforts and public feedback to drive behavioral change.

Areas of focus will include: - continuing to inspire Nova Scotians to adopt an energy efficient lifestyle with a branding platform that creates a strong emotional connection with customers, and with ENS partners and contractors, by demonst...

AI summary The focus areas include promoting energy efficiency through branding, improving ENS digital experience, optimizing content, removing customer experience barriers, engaging the education sector, and building strategic partnerships. These initiatives aim to foster energy efficiency adoption and support in Nova Scotia.

Modelling The "Model" is a DSM portfolio design tool used to inform EfficiencyOne's DSM Resource Plans. EfficiencyOne engaged Navigant Consulting to provide its ProCESS short-term DSM planning tool for these purposes. Navigant's ProCESS mo...

AI summary EfficiencyOne transitioned from Navigant's ELRAM model to the ProCESS tool for short-term DSM planning, citing benefits like improved model structure and portfolio optimization. The ProCESS model, built on Analytica® software, focuses on short-term planning and excludes customer behavior prediction, making it more suitable for DSM plans. Input data included technical measure details and financial parameters, with optimization tools used to explore measure mixes.

4.1.3 Objectives - Objectives of the Residential Efficient Product Rebates program include: - make energy-efficient products more accessible to Nova Scotians across all income levels and geographic locations; - increase customer and retail...

AI summary The Residential Efficient Product Rebates program aims to increase access to energy-efficient products, raise awareness, remove inefficient appliances, and reduce energy costs for residential customers, including low-income and renters. Barriers include affordability, awareness, and trust issues. The program has been in place since 2010 under ENS.

4.3.34.2.3 Objectives Objectives of the Existing Residential program include: • increase customer awareness of cost-effective energy efficient options; • improve the energy performance of residential dwellings within Nova Scotia; • improve...

AI summary The Existing Residential program aims to increase energy efficiency awareness, improve residential energy performance, reduce energy poverty, and encourage adoption of efficiency measures. Barriers include affordability, awareness, resource constraints, and split incentives affecting landlords. The program targets all residential dwellings in Nova Scotia.

Demand Reduction Response Demand response initiatives will be introduced as part of the broader DSM portfolio in the DSM Resource Plan. EfficiencyOne and NS Power will be working closely on the development, assessment and evaluation of dem...

AI summary Demand response initiatives are integrated into Nova Scotia's DSM portfolio, led by EfficiencyOne and NS Power. The BNI Efficient Product Rebates program aims to promote energy-efficient technologies, facing barriers like upfront costs and lack of technical expertise. The program, launched in 2010, has evolved to adapt to market changes, including adjusting rebates in 2019.

5.2.3 Objectives Objectives of the Custom Incentives program include: • influence electrical energy efficiency and system-peak demand reduction projects within Nova Scotia; • build awareness around the benefits of energy efficiency to prog...

AI summary The Custom Incentives program aims to drive energy efficiency and reduce peak demand in Nova Scotia by targeting large BNI customers. It addresses barriers like financial constraints, payback periods, and technical expertise gaps. The program, administered by Efficiency Nova Scotia since 2010, has expanded through initiatives like compressed air optimization and building commissioning pilots since 2013.

6. ENABLING STRATEGIES Enabling Strategies are an essential component of this DSM Plan and are required for EfficiencyOne to meet energy and system-peak demand savings targets now and in the future. As in previous plans, EfficiencyOne will...

AI summary Enabling Strategies are crucial for EfficiencyOne's DSM Plan to meet energy and demand savings targets. Strategies include education, research, and initiatives like the Efficiency Trade Network. Objectives focus on increasing awareness, program innovation, and market transformation through long-term participation and improved service delivery.

Table 1 Study scope MURBs New Construction Existing Buildings Where Natural Gas Is Available Where Natural Gas Is Not Available Additionally, the market actor interviews are not meant as in-depth interviews for program evaluation, but as d...

AI summary The study scope table outlines the focus on Multi-Unit Residential Buildings (MURBs), distinguishing between new construction and existing buildings, and noting the availability of natural gas. Market actor interviews are described as general discussions to gather information on market transformation, not for in-depth program evaluation.

1.2 – Findings The results from the interviews are described in this section. The market actor interviews are not meant as in-depth interviews for program evaluation, but as discussions with a range of market actors in order to acquire inf...

AI summary The section discusses market actor interviews aimed at understanding current market transformation, noting that while findings lack statistical significance, high agreement among responses suggests they represent the local context fairly.

3 T~rget Maa·lcet 4 The target market is comprised of Nova Scotia residents and builders who are building 5 a new home in Nova Scotia. 6

AI summary The target market includes Nova Scotia residents and builders constructing new homes in the province, as outlined in the regulatory proceeding.

7 Market Bal'l'iers 8 Barriers to participation in the New Residential program include: - 9 Upfront costs: for both modelling and energy efficient upgrades. - Lack of information: lack of familiadty with ene1·gy efficient upgrades and equi...

AI summary Barriers to participation in the New Residential program include upfront costs for energy-efficient upgrades, lack of familiarity with such upgrades, and competing interests from builders prioritizing purchase costs over energy efficiency.

3 Target Market 4 The target mal'ket is primarily small commercial businesses, and can also include not-5 for-profits, multi-unit residential buildings and small industrials. The program is 6 targeted to those small businesses with annual...

AI summary The target market includes small commercial businesses, not-for-profits, multi-unit residential buildings, and small industrials with annual electrical energy consumption of 350,000 kWh or less. Nova Scotia Power Incorporated (NSPI) and Nova Scotia Power (NSP) are central to the proceeding.

9 Market Barriers 10 Barl'iers to participation in the Direct Installation program include: - J 1 Affordability: the cost of equipment/upgrades and lack of access to affordable capital can be a ban·ier to program participation. - e Awarene...

AI summary Barriers to participation in the Direct Installation program include affordability of equipment, lack of awareness about program benefits, and insufficient resources such as time, human capital, and contractor capacity for project implementation.