Topic:"Market Transformation" in M12249

4.1 2026 MARKETING - Marketing plans and strategies are essential to DSM Plan implementation. Marketing efforts drive - customer participation in programs and support the communication and implementation aspects of DSM - Plan delivery. 202...

AI summary E1's 2026 DSM marketing strategy emphasizes omnichannel, data-driven approaches to boost customer participation. Tactics include personalized messaging, geo-targeting, and A/B testing, leveraging AMI and segmentation data. Strategies aim to enhance engagement through consistent branding and tailored campaigns for residential and BNI sectors.

21 Table 22: 2026 DSM Extension Enabling Strategies Enabling Strategy Category 2026 Investment ($ million) 2026 Areas of Focus o Market Research; o Market Transformation: Continuation of the heat pump water heater market transformation pil...

AI summary Table 22 outlines the 2026 DSM Extension Enabling Strategies, focusing on market research, market transformation through heat pump water heater pilots, and data & analytics as key investment areas.

III. Resource Acquisition and Other Evaluation Frameworks Efficiency Nova Scotia programs are almost entirely resource acquisition programs that treat saved energy as equivalent to generated energy. This is the original framework for the e...

AI summary Efficiency Nova Scotia's energy efficiency programs are evaluated under a resource acquisition framework, equating saved energy to generated energy. Econoler's approach is highlighted, with mentions of evolving evaluation frameworks and market transformation. DSM evaluation types (impact, process, market) are discussed.

VIII. General Findings • The method followed in each program impact evaluation follows a recognized analytic approach appropriate for each program type. The structure and format of each impact evaluation follows a consistent template (exce...

AI summary The document highlights that program impact evaluations follow recognized methods and consistent templates, with Econoler using Efficiency Nova Scotia's CIRx Screening Tool. Evaluations include executive summaries, methodological diagrams, and appendices. The Evaluator conducted four process and two market evaluations, with process evaluations being desirable for future work. Carbon emissions offsets are appropriately developed.

Efficient Product Installation (EPI) The Efficient Product Installation program (EPI) provides free direct installation of energy-efficient products to homeowners and renters, provided through contractors. In 2024 the Evaluator conducted a...

AI summary The Efficient Product Installation (EPI) program provides free installation of energy-efficient products. In 2024, a market evaluation identified new opportunities, including nine jurisdictions scanned. New eligible measures include smart thermostats, lighting products, and air sealing. The program expanded to include electrician-installed measures as E1 phases out lighting initiatives.

2. Recommendations SVR2024-Behaviour-5. Overall, we recommend that the program be continued, but not as a direct energy savings program. Rather, it should be redesigned and evaluated as a marketing and promotional program designed to (1) s...

AI summary The document recommends redesigning the program as a marketing tool rather than a direct energy savings initiative, emphasizing the need for process evaluation to improve household-level energy savings. It highlights the lack of systematic data on effective energy-saving behaviors and the need to analyze high-impact households to identify practical measures.

ogram found that enhanced engineering review of tracked measure savings produced good results, including high participant satisfaction a decreasing free ridership. [58](#page-67-0) In this regard, the 58 Free ridership for BNI New Construc...

AI summary The evaluation of the BNI New Construction program highlights successful outcomes, including reduced free ridership and high participant satisfaction. Recommendations include enhancing education, updating program logic models, aligning with NECB 2020, and strengthening builder partnerships to improve market transformation and program effectiveness.

EfficiencyOne 2025 Business Development EfficiencyOne 2025 Customer Service EfficiencyOne 2025 Partnerships and Quality Assurance M12249 – EfficiencyOne (E1) Application for Approval of the 2026 DSM Extension

AI summary EfficiencyOne (E1) seeks approval for the 2026 Demand Side Management (DSM) extension under the Nova Scotia Energy Board (NSEB) regulatory proceeding, referenced as M12249. The application focuses on business development and partnerships for energy efficiency programs.

M12249 – EfficiencyOne (E1) Application for Approval of the 2026 DSM Extension 1 Request IR-13: 2 3 Page 45 of 51 of Appendix A of the Application states: "Investment for Development and 4 Research has increased in 2026 compared to 2023-20...

AI summary The document discusses E1's request for additional funding of $0.9 million in 2026 for the heat pump water heater market transformation pilot and related research activities. E1 explains that the increased investment is not only for the pilot but also for broader development and research initiatives aligned with the approved DSM Plan.

- 1 Energy Advisors, plumbers, and HVAC professionals. These initiatives align with the market - 2 transformation framework and evaluation plan. As the program scales, this investment will serve - 3 to broaden its reach, facilitate market...

AI summary The text discusses initiatives involving Energy Advisors, plumbers, and HVAC professionals that align with a market transformation framework and evaluation plan. These initiatives aim to scale the program, broaden its reach, and support its long-term success and impact.

Enabling Strategies There are three Enabling Strategies programs: Education & Outreach; Development & Research; and Other Enabling Strategies. In 2026, investment in these programs at $7.0 million is aligned with the 2025 Forecast. Educati...

AI summary Three Enabling Strategies programs (Education & Outreach, Development & Research, Other Enabling Strategies) with investments of $7.0M in 2026, aligned with the 2025 Forecast. Education & Outreach focuses on community outreach, diverse communities, partnerships, and green schools. Development & Research includes innovation, market research, heat pump water heater pilot, and data analytics.

E1 Responses to Synapse Energy Economics (Synapse) Information Requests NON-CONFIDENTIAL 1 Request IR-27: 2 3 Page 45 of Appendix A states, "Investment for Development and Research has increased in 4 2026 compared to 2023-2025 to support t...

AI summary EfficiencyOne (E1) responded to Synapse Energy Economics' request regarding a heat pump water heater market transformation pilot. Preliminary results are expected after a third-party evaluation beginning in 2026. Success will be measured using market progress indicators such as installer awareness, distributor stocking, and sales growth.

Response IR-5-b: - The BNI Efficient Products Rebates (BER) evaluation slightly increases the Net to Gross Ratio - (NTGR) from 81% in 2023 to 84% in 2024, but this does not fully offset the decline in savings. - However, this is not relate...

AI summary The BNI Efficient Products Rebates (BER) evaluation slightly increases the Net to Gross Ratio (NTGR) from 81% in 2023 to 84% in 2024, but this does not offset declining savings. Changing BER and IR rebate baselines is unrelated to NTGR and instead reflects market transformation in indoor lighting efficiency, requiring the evaluator to use the market transformation paradigm to explain program changes.

Request IR-04: - 2 From pages 3 to 6 of the 2024 Verification Report the Report makes certain recommendations in - 3 relation to "Market Transformation", "Climate Change", and "Energy Sufficiency". Please detail - 4 how these recommendatio...

AI summary Request IR-04 asks the 2024 Verification Report to clarify how recommendations on 'Market Transformation', 'Climate Change', and 'Energy Sufficiency' align with its existing scope of work. The inquiry focuses on the relevance and integration of these recommendations within the report's framework.

Response IR-04: - 8 The focus of the report is within the scope of the original Resource Acquisition model of DSM, - 9 and when Market Transformation, Climate Change and Energy Sufficiency are discussed, the - report notes that policy auth...

AI summary The report discusses the limitations of current Demand-Side Management (DSM) frameworks, emphasizing the need for policy authorization in Climate Change, Energy Sufficiency, and Market Transformation. It highlights gaps in disaster preparedness, the potential of Energy Sufficiency (notably in Europe), and the need for enhanced Market Transformation strategies. Regulated utilities are urged to engage in climate adaptation, while Energy Sufficiency remains a focus for ECEEE.

Program Implementer Subject Matter Expert Consulting The JPI Group – Philadelphia, PA (September 2024 – Present) - Building workforce development processes specific to the energy efficiency industry - Conduct market assessments to assist b...

AI summary The JPI Group in Philadelphia, PA (September 2024–Present) focuses on building workforce development processes for the energy efficiency industry and conducting market assessments to support business development strategies.

Chicagoland Energy Efficiency Portfolio People's Gas - Chicago, Illinois (September 2008 – January 2013) - Providing ongoing regulatory support; - Provided cost-benefit analysis of various program scenarios and aided in the analysis of con...

AI summary People's Gas provided regulatory support, conducted cost-benefit analyses for energy efficiency programs, evaluated contractor bids, and developed customized Excel tools for portfolio and cost-effectiveness analysis from 2008 to 2013 in Chicago, Illinois.

Request IR-13: - Page 45 of 51 of Appendix A of the Application states: "Investment for Development and Research - has increased in 2026 compared to 2023-2025 to support the continuation of E1's heat pump - water heater market transformati...

AI summary The document highlights a request for clarification on the increased investment in Development and Research (DSM) for 2026, specifically the additional $0.9 million allocated to the heat pump water heater market transformation pilot compared to previous years' funding.

h higher than the actual values from 2023 and 2024? Do the 2026 Plan Extension assumptions correct for the historical over-projections of Investment/Lifetime Energy Savings in the 2023 and 2024 plans? - Request IR-13: Page 5 of Appendix A...

AI summary The text requests detailed information on E1's challenges in meeting demand response (DR) targets due to customer awareness, retention, and device quality issues, and asks for a table comparing planned vs actual adoption and 2026 Plan Extension projections.

uation of E1's heat pump water heater market transformation pilot, launched in 2024." - a. When will results from this pilot be available? - b. How does E1 intend to measure the success of this pilot?

AI summary The document requests information about E1's 2024 heat pump water heater market transformation pilot, specifically asking when results will be available and how success will be measured. The pilot aims to transform the market for heat pump water heaters.

Request IR-04: - From pages 3 to 6 of the 2024 Verification Report the Report makes certain recommendations in - relation to "Market Transformation", "Climate Change", and "Energy Sufficiency". Please detail - how these recommendations fal...

AI summary Request IR-04 asks how recommendations on 'Market Transformation', 'Climate Change', and 'Energy Sufficiency' from pages 3-6 of the 2024 Verification Report align with the report's existing scope of work.