The current price floor for a participating measure is $0.99, regardless of the incentive. This floor ensures the customer pays something for the measure, and may assist with increasing the Net-to-Gross ratio. The price floor plays a simil...
AI summary The current price floor for participating measures is set at $0.99, ensuring customer contribution and potentially increasing the Net-to-Gross ratio. This approach mirrors incentive caps in commercial programs but is adapted for point-of-purchase retailer programs, where different price floors may be applied based on anticipated retail prices and incremental costs.