Satisfaction Worl.G and Bright Line Energy Smvey Analysis
p. p. 24
Satisfaction Worl.G and Bright Line Energy Smvey Analysis A 1996 survey by Satisfaction Works and Bright Line Energy (SW-BLE), "The Market for Electric Energy in California," provides additional information on customer characteristics. The...
AI summary A 1996 survey by Satisfaction Works and Bright Line Energy found that 50% of commercial and 56% of industrial California customers would seek new suppliers with direct access. While price ranked low in priority, reliability and service were top concerns. Customers showed strong price sensitivity but prioritized non-price attributes like reliability and cost-reduction services.