Paid Search RESIDENTIAL RECRUITMENT As marketing efforts were implemented, NS Power wanted to make sure that when customers were searching for information on rates or TVP it was easy to navigate and find the landing pages. Paid search allo...
AI summary Nova Scotia Power used paid search advertising from November 23 to December 31, 2023, to direct customers to landing pages about rates and Time Varying Pricing (TVP). The campaign achieved 3,031 clicks (33.4% CTR), 2,914 conversions (96% conversion rate), and $1.84 cost per click, with 'ns power rates' being the most searched keyword.
BUSINESS RECRUITMENT Performance of the business recruitment emails as expected with low engagement. However, no complaints were noted. Rate 10/11 customers were provided a brief overview and focused on driving traffic to the landing page...
AI summary Business recruitment emails had low engagement but no complaints were noted. 10/11 customers received a brief overview, and emails were scheduled to align with bill cycles, sent 4 days a week with no more than 10,000 per day to manage customer experience. The average open rate was 52.7%, an improvement from Y2's 51%.
Important Update: Critical Peak Pricing Pilot Update As a current participant in the Critical Peak Pricing Rate Pilot , you are receiving this message to inform you that the rate pilot has been temporarily paused. Effective December 1st ,...
AI summary The Critical Peak Pricing Rate Pilot by Nova Scotia Power Inc. (NSPI) has been temporarily paused, with participants switching to the Standard Residential Service Rate effective December 1st. Enrollment in the pilot remains active, and participants will retain eligibility upon resumption. Resources for managing electricity use are available at nspower.ca/save.