Topic:"Customer Research" in M12749

ay a higher electricity rate. This is referenced on page 1 of 13 in Confidential Attachment 2 . - In her additional communication to the DRO on February 12, 2026 Ms. Cameron said the following: The NS Energy Board may have decision oversig...

AI summary Ms. Cameron disputes NS Power's CPP program, arguing that her agreement assumed lower rates regardless of critical peak periods and that she should not bear a $500,000 shortfall mentioned in an NSEB letter. She asserts the program was between her and NS Power, not subject to NSEB oversight. NS Power was asked to comment on her claims but no response is detailed.

COMMUNICATION - Need to properly identify key decision makers within each business to have the conversation with. - Mass emails as a tactic for business did not perform as well as residential —targeted and personalized touchpoint would be...

AI summary The text highlights challenges in business communication strategies, emphasizing the need for targeted outreach, personalized engagement, and automation for rate changes. It critiques mass email campaigns for businesses and recommends tailored approaches, customer segmentation, and improved decision-maker identification to enhance effectiveness.